A Practical Framework for Creating Cultural Tourism Experiences

Teun den Dekker

Chapter 4 in Creating and Managing Experiences in Cultural Tourism, 2019, pp 59-70 from World Scientific Publishing Co. Pte. Ltd.

Abstract: At the beginning of the current millennium, Richards and Wilson (2006, p. 1221) concluded that “processes of globalization and symbolic competition seem to be leading to increasing serial reproduction of cultural attractions and ‘commodification’ of the cultural tourism product”). The creation of memorable experiences as an answer to the commodification of the (tourism) service (Pine & Gilmore, 1999; Prahalad & Ramaswamy, 2004; Boswijk, Thijssen & Peelen, 2007) is nowadays still a challenge for professionals in cultural tourism. Tourism in general is highly dependent on demand fluctuations (Stevic & Breda, 2016); the needs, wishes and desires of tourists have changed over time and will keep on changing in the future. The dynamic environment of the tourism industry is continuously changing and competitiveness is growing (Zieliński & Studzińska, 2015). Thereby the industry is interdependent (Stickdorn & Frischhut, 2012; Beesley, 2014), and the final tourism experience has to be the result of the engagement of numerous stakeholders in what Binkhorst and Den Dekker (2009) call tourism experience networks…

Keywords: Experience Economy; Cultural Tourism; Emotional Marketing; Experience Design; Interpretation of Culture; Tourism Planning; Sustainability (search for similar items in EconPapers)
Date: 2019
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