New Tools for Museums and Sites to Gain the Interest of the Younger Generation in Tourism

Lia Bassa

Chapter 5 in Creating and Managing Experiences in Cultural Tourism, 2019, pp 71-83 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:Theory: Teaching and Communicating CultureYoung Visitors in the MuseumThe Target to be Aimed at TodayReferences

Keywords: Experience Economy; Cultural Tourism; Emotional Marketing; Experience Design; Interpretation of Culture; Tourism Planning; Sustainability (search for similar items in EconPapers)
Date: 2019
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