The Power of Stories in Tourism

Nancy Arsenault

Chapter 11 in Creating and Managing Experiences in Cultural Tourism, 2019, pp 173-189 from World Scientific Publishing Co. Pte. Ltd.

Abstract: It has been said that the shortest line between two people is a good story. Stories engage attention, evoke emotion, have powerful and compelling narratives, describe intriguing characters and are memorable when they are relevant. Stories also provide a critical connection between tourism businesses, destinations and travelers (Mathisen & Chen, 2014). They bring tourism brands to life and, most importantly, they create an emotional connection that is strengthened when multiple modalities for storytelling are embraced (Kim & Youn, 2017)…

Keywords: Experience Economy; Cultural Tourism; Emotional Marketing; Experience Design; Interpretation of Culture; Tourism Planning; Sustainability (search for similar items in EconPapers)
Date: 2019
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