Data Analytics Applied in CNKI Databases Search Log: Understanding Chinese Content Users in North America

Xin Wang, Hsia-Ching Chang, Jiangping Chen and Jie Yang

Chapter 5 in Knowledge Discovery and Data Design Innovation:Proceedings of the International Conference on Knowledge Management (ICKM 2017), 2017, pp 89-105 from World Scientific Publishing Co. Pte. Ltd.

Abstract: Chinese immigrants are the third largest foreign-born minority group in U.S. Also, there is a rapid growing trend of educational exchange between U.S. and China. However, few studies have been carried out to examine North America users’ interests and information behavior in terms of using Chinese content. This study collected and analyzed approximately one million transaction log data records to identify the most frequently used content types and the most popular reading topics from 2014 to 2016. The preliminary analysis indicated that Chinese content users in North America were not only interested in accessing textual information but also visual information. In terms of the most popular topics, Chinese content readers mainly focus on topics related to social science and humanities, but their reading interests were also expanded to technology-related topics in recent years.

Keywords: Knowledge Discovery; Big Data; Data Science; Data Analytics; Innovation (search for similar items in EconPapers)
JEL-codes: O30 (search for similar items in EconPapers)
Date: 2017
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