Cognitive Biases and System II Processing

Michael Kamins

Chapter 3 in Marketing Manipulation:A Consumer's Survival Manual, 2018, pp 25-55 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included: System II ProcessingThe “Anchoring Effect”Availability CascadeThe Bandwagon Effect (Herd Behavior Bias)Base Rate FallacyChoice Supportive of Confirmation BiasThe Denomination EffectThe Endowment EffectThe Framing Effect (“Money Illusion for Currency”)Escalation of CommitmentSunk Cost FallacyBaader-Meinhof Effect“Mere Measurement Effect”Negativity BiasReactanceRhyme-as-Reason Effect (Keats Heuristic)Selective Perception

Keywords: Marketing; Consumer Behaviour; Pricing; Product; Promotion; Distribution (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2018
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.worldscientific.com/doi/pdf/10.1142/9789813234710_0003 (application/pdf)
https://www.worldscientific.com/doi/abs/10.1142/9789813234710_0003 (text/html)
Ebook Access is available upon purchase.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:wschap:9789813234710_0003

Ordering information: This item can be ordered from

Access Statistics for this chapter

More chapters in World Scientific Book Chapters from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().