Deceptive Advertising and Promotional Techniques

Michael Kamins

Chapter 11 in Marketing Manipulation:A Consumer's Survival Manual, 2018, pp 151-174 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The Lanham Act is the primary Federal Statute of trademark law in the United States governing and prohibiting trademark dilution, trademark infringement and false advertising: As written, the act establishes the following as law, with part (b) below relevant to the issue of false advertising.

Keywords: Marketing; Consumer Behaviour; Pricing; Product; Promotion; Distribution (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2018
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.worldscientific.com/doi/pdf/10.1142/9789813234710_0011 (application/pdf)
https://www.worldscientific.com/doi/abs/10.1142/9789813234710_0011 (text/html)
Ebook Access is available upon purchase.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:wschap:9789813234710_0011

Ordering information: This item can be ordered from

Access Statistics for this chapter

More chapters in World Scientific Book Chapters from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().