Manipulative Marketing Research from Questionnaire Design to Results

Michael Kamins

Chapter 13 in Marketing Manipulation:A Consumer's Survival Manual, 2018, pp 191-207 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:IntroductionRevealing the Alternative Consequences of the IssueQuestion Format BiasesThe “Mere Measurement Effect”Written Framing of the Choice AlternativesVisual Framing of Choice Behavior: A Focus on ColourVisual Framing of Choice Behavior: A Focus on Background Imagery and Experimental Design Usage

Keywords: Marketing; Consumer Behaviour; Pricing; Product; Promotion; Distribution (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2018
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