Refreshing India

Schauna Chauhan

Chapter 10 in Power Talk:Insights from Asia's Leading Entrepreneurs, 2018, pp 87-97 from World Scientific Publishing Co. Pte. Ltd.

Abstract: Walk into any major supermarket in any big Indian city and you’ll see a panoply of brands in the drinks aisle. Many of the brands are local heroes that cater to Indians, either by taste or by price. Talk to any analyst in the fast-moving consumer goods industry in the country, however, and they’ll name you three beverage brands, in particular, that dominate: Coca Cola, PepsiCo, and Parle Agro. The first two are, of course, the usual suspects, while the third is an Indian staple that’s been in the market since 1959. The carbonated drink that the company’s founder developed with his brother in the 1970s continues to compete for the top spot, with the two global giants’ signature drinks.

Keywords: Entrepreneurship; Asia; Asian Entrepreneurship; Business in Asia; Power List Asia (search for similar items in EconPapers)
JEL-codes: L26 (search for similar items in EconPapers)
Date: 2018
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