The Ride of Their Lives

Bhavish Aggarwal and Hooi Ling Tan

Chapter 13 in Power Talk:Insights from Asia's Leading Entrepreneurs, 2018, pp 124-136 from World Scientific Publishing Co. Pte. Ltd.

Abstract: It was the tech guru himself, the late Steve Jobs, who decried the veracity of focus group discussions because “people don’t know what they want until you show it to them”.

Keywords: Entrepreneurship; Asia; Asian Entrepreneurship; Business in Asia; Power List Asia (search for similar items in EconPapers)
JEL-codes: L26 (search for similar items in EconPapers)
Date: 2018
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