Redesign and Management of Marketing Strategies Using FRA Profitability Analysis: A Case of a Mail-Order Company under Turnaround Process

Shuhei Kawata, John Hatzinikolakis, Takeshi Saito and Kaori Yamawaki

Chapter 2 in Fixed Revenue Accounting:A New Management Accounting Framework, 2018, pp 19-33 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:IntroductionResearch DesignApplication of FRAProfitability AnalysisImplications for Marketing StrategiesThe Limits of this Paper and Future Research TopicsReferences

Keywords: Accounting; Management Accounting; Management Control Systems; Revenue Management (search for similar items in EconPapers)
JEL-codes: M10 M40 M41 (search for similar items in EconPapers)
Date: 2018
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