CHOCOLATE

Pierre Marcolini

Chapter 19 in Creativity, Imagination and Innovation:Perspectives and Inspirational Stories, 2018, pp 145-151 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:THE MAN BEHIND THE BRANDFROM PRECIOUS RAW MATERIAL TO UNIVERSAL CONSUMER GOOD: THE PRODUCTFROM TRAVEL AND INSPIRATION TO STUNNING RECIPES: THE ACT OF CREATIONFROM ONE MAN AND HIS DREAM TO A STRUCTURED ORGANIZATIONFROM A LOCAL NAME TO AN INTERNATIONAL BRAND

Keywords: Creativity; Innovation; Imagination; Aesthetics; Transdisciplinarity; Lateral Thinking; Testimonials; Inspiration; Intelligence; Knowledge Economy; Disruption; Dreams; Future (search for similar items in EconPapers)
JEL-codes: L26 O31 (search for similar items in EconPapers)
Date: 2018
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