Service Teams and Understanding of Customer Value Creation

Besma Glaa, Per Kristensson and Lars Witell

Chapter 7 in Service Innovation for Sustainable Business:Stimulating, Realizing and Capturing the Value from Service Innovation, 2019, pp 117-133 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:IntroductionService Innovation as a Change in the Customer Value Creation ProcessWhat is a Service Team?Different Configurations of Service TeamsService Teams and Their Understanding of Customer Value CreationConclusionReferences

Keywords: Service; Innovation; Creativity; Ideas; Value; Customer; Marketing (search for similar items in EconPapers)
JEL-codes: L84 O31 (search for similar items in EconPapers)
Date: 2019
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