Creating the Perfect Match: Roles and Archetypes of Open Service Innovation

Per Myhrén, Lars Witell and Maria Åkesson

Chapter 8 in Service Innovation for Sustainable Business:Stimulating, Realizing and Capturing the Value from Service Innovation, 2019, pp 135-162 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:IntroductionOpen Innovation, Service Innovation, and NetworksThree Archetypes for Open Service InnovationRole Constellations in Open Service InnovationA Multiple Case Study of Open Service InnovationDiscussionConclusionsReferences

Keywords: Service; Innovation; Creativity; Ideas; Value; Customer; Marketing (search for similar items in EconPapers)
JEL-codes: L84 O31 (search for similar items in EconPapers)
Date: 2019
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