Servitization Goes to the Psychologist

Per Kristensson and Peter R. Magnusson

Chapter 9 in Service Innovation for Sustainable Business:Stimulating, Realizing and Capturing the Value from Service Innovation, 2019, pp 163-177 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:IntroductionThe Platform to ServitizationFive Techniques to Start and Perpetuate ChangePerpetuating the ChangeUsing the Five Techniques in Change ProjectsReferences

Keywords: Service; Innovation; Creativity; Ideas; Value; Customer; Marketing (search for similar items in EconPapers)
JEL-codes: L84 O31 (search for similar items in EconPapers)
Date: 2019
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