Exploring the Challenges of Servitization in Manufacturing Companies
Peter R. Magnusson,
Christiane Hipp and
Bo Edvardsson
Chapter 13 in Service Innovation for Sustainable Business:Stimulating, Realizing and Capturing the Value from Service Innovation, 2019, pp 253-279 from World Scientific Publishing Co. Pte. Ltd.
Abstract:
The following sections are included:Embracing Services in ManufacturingDistinction between Products and ServicesUnderstanding Services in ManufacturingMethodEmpirical Results and ReflectionsConcluding DiscussionReferences
Keywords: Service; Innovation; Creativity; Ideas; Value; Customer; Marketing (search for similar items in EconPapers)
JEL-codes: L84 O31 (search for similar items in EconPapers)
Date: 2019
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