ASIA’S LOCAL CHAMPIONS

Hermawan Kartajaya, Philip Kotler and Den Huan Hooi

Chapter 8 in Asian Competitors:Marketing for Competitiveness in the Age of Digital Consumers, 2019, pp 213-237 from World Scientific Publishing Co. Pte. Ltd.

Abstract: In any market, indigenous businesses can be among the toughest niche players. Multinationals today would be much less anxious about their peers as they would have — more or less — similar business models and hence adopt similar strategies. Big global businesses, with sophisticated systems and standardized products, also tend to struggle with cultural shocks and blocks when entering new, niche local markets. Smaller domestic players that are extremely agile in meeting the needs of the local customers are difficult to predict and therefore difficult to beat in the markets that they are entrenched…

Keywords: Asian Competitors; Asian Consumers; Asia; Digital Consumers; Digitization; Digitalization; New Wave Marketing; Marketing; Fourth Industrian Revolution; Changing Environment; Changing Landscape (search for similar items in EconPapers)
JEL-codes: M16 M31 (search for similar items in EconPapers)
Date: 2019
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