ASIA’S REGIONAL PLAYERS: ASIA VISION, LOCAL ACTION

Hermawan Kartajaya, Philip Kotler and Den Huan Hooi

Chapter 9 in Asian Competitors:Marketing for Competitiveness in the Age of Digital Consumers, 2019, pp 239-274 from World Scientific Publishing Co. Pte. Ltd.

Abstract: With its population size and economic growth, Asia has become one of the biggest potential market for companies from various industries. The region has been dubbed the global economic engine. Growth in Asia will be driven by rising middle-class wealth and supported by governments around the region that are implementing structural reforms and strengthening macro-economic policy frameworks…

Keywords: Asian Competitors; Asian Consumers; Asia; Digital Consumers; Digitization; Digitalization; New Wave Marketing; Marketing; Fourth Industrian Revolution; Changing Environment; Changing Landscape (search for similar items in EconPapers)
JEL-codes: M16 M31 (search for similar items in EconPapers)
Date: 2019
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