Daji Town, Cao County in Shandong: Rural Areas Transformed by “Taobao”

Qi Gu, Lili Cui and Shan L Pan

Chapter 4 in Digital Enablement and Innovation in China:A Casebook, 2019, pp 21-28 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The southwest area of Shandong was known for its poverty and backwardness and was also a major burden on the economy of the Shandong province. This area is the traditional agricultural township and a weak industrial base. However, such an economically backward rural area created a miracle — in 2014, in the “Second China Summit Forum on the villages of China,” Cao county was awarded the title of the first batch of Chinese “Taobao town.” The 2015 China Taobao Village Research Report, released by Ali Institute, showed that by 2015 there were 780 Taobao villages which had met the Taobao standards. Meanwhile, the number of Taobao villages in Heze City had reached 35, ranking seventh in the national prefecture-level cities. The Taobao villages are all located in Cao County. Cao County formed a large Taobao village cluster, which was ranked second in the national top ten Taobao village clusters. People used their wisdom to catch the fast train to e-commerce. The government too has a major role in forming a booming market and its role in transforming the villages into “Taobao” has led to a high level of economic development and prosperity for the Taobao villages.

Keywords: Digital Enablement; Digital Transformation; Innovation in China; Technological Disruption (search for similar items in EconPapers)
JEL-codes: O32 O33 (search for similar items in EconPapers)
Date: 2019
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