China’s Suning: Combining Online and Offline Businesses Units

Jin-Song Huang and Shan L Pan

Chapter 6 in Digital Enablement and Innovation in China:A Casebook, 2019, pp 39-44 from World Scientific Publishing Co. Pte. Ltd.

Abstract: Suning is one of the largest retailers in China; its online and offline business units operated independently before 2013. In order to integrate internal needs, meet consumer demands, and reduce competitive pressures, Suning initiated the process to integrate these two business units. Despite conflicts between the two business units due to critical issues, such as different consumer behaviors, conflicting organizational management styles, and different specializations, Suning successfully merged the two units.

Keywords: Digital Enablement; Digital Transformation; Innovation in China; Technological Disruption (search for similar items in EconPapers)
JEL-codes: O32 O33 (search for similar items in EconPapers)
Date: 2019
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.worldscientific.com/doi/pdf/10.1142/9789813276369_0006 (application/pdf)
https://www.worldscientific.com/doi/abs/10.1142/9789813276369_0006 (text/html)
Ebook Access is available upon purchase.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:wschap:9789813276369_0006

Ordering information: This item can be ordered from

Access Statistics for this chapter

More chapters in World Scientific Book Chapters from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().