Haier, China: Reshape Logistic Practices for B2C e-Commerce

Jing (Elaine) Chen

Chapter 9 in Digital Enablement and Innovation in China:A Casebook, 2019, pp 61-65 from World Scientific Publishing Co. Pte. Ltd.

Abstract: Haier, the largest consumer electronics and home appliances company in the world, embarked on B2C e-commerce in 2010. For a company with highly established practices designed for corporate-level customers, Haier faced critical challenges in reshaping its logistic practices for huge numbers of individual customers. By developing necessary IT capabilities and improving the logistic practices in accordance with online customers’ needs, the company achieved satisfactory logistic practices and even became a major logistic service provider in China within 5 years.

Keywords: Digital Enablement; Digital Transformation; Innovation in China; Technological Disruption (search for similar items in EconPapers)
JEL-codes: O32 O33 (search for similar items in EconPapers)
Date: 2019
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