Jingle Pocket Pharmacy: Building O2O Micro-ecology of Targeted Medicine Delivery

Hai B Hu, Tao Huang and Hai T Lu

Chapter 14 in Digital Enablement and Innovation in China:A Casebook, 2019, pp 95-101 from World Scientific Publishing Co. Pte. Ltd.

Abstract: “Internet +” epoch has facilitated the transformation and upgradation of traditional pharmaceutical enterprises. Based on the directions of “Internet + Medicine”, Renhe Group has built an “Internet + Medicine” industry chain and recently launched an app called Jingle Pocket Pharmacy. The app came into the market with the promise of “high speed”: 28-minute free door-to-door delivery within the core area and 24 × 7 All-Weather Service. The app development focused on building an O2O micro-ecology of the targeted medicine delivery from the process of platform setup, medicine storage, users’ orders, and delivery.

Keywords: Digital Enablement; Digital Transformation; Innovation in China; Technological Disruption (search for similar items in EconPapers)
JEL-codes: O32 O33 (search for similar items in EconPapers)
Date: 2019
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