Red Collar Group: The Construction of C2M Intelligent Business Ecosystem

Hai B Hu, Tao Huang and Shan L Pan

Chapter 15 in Digital Enablement and Innovation in China:A Casebook, 2019, pp 103-109 from World Scientific Publishing Co. Pte. Ltd.

Abstract: In the recent years, with the development of the economy, the differentiation of income has resulted in class differentiation and demand differentiation, and consumers are no longer content with the traditional large-scale products in the assembly line. The dispersed, hierarchical, and diverse ways of consumption have become new consumption points. What matches this point is mass customization, which was a new road for enterprises to meet consumer demands. After 10 years of exploration and proof collection, and hundreds of millions of investment, the Red Collar Group successfully launched a customized platform in Global Internet Era, the Global Customized Clothing Supplier Platform, which completely subverted the traditional perception of workshop tailoring. Through the study of the Red Collar Group, we found that they utilized the Internet information technology, large data, consumers, manufacturers, and other parties to constitute a reproducible intelligent ecosystem, which thoroughly removed the contradiction between standardization and customization of the garment industry and successfully found an overall solution for the customized clothing, the whole life cycle, and the whole industry chain customization.

Keywords: Digital Enablement; Digital Transformation; Innovation in China; Technological Disruption (search for similar items in EconPapers)
JEL-codes: O32 O33 (search for similar items in EconPapers)
Date: 2019
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