Renhe Group: Digital Exploration of Traditional Pharmaceutical Enterprises

Hai B Hu, Tao Huang and Hai T Lu

Chapter 16 in Digital Enablement and Innovation in China:A Casebook, 2019, pp 111-118 from World Scientific Publishing Co. Pte. Ltd.

Abstract: In recent years, with continuous development of the pharmaceutical industry along with the mobile Internet and information technology boom, “Medicine Internet plus” is trending overwhelmingly as part of industry’s restructuring. To achieve the goal of “Medicine Internet plus”, the Renhe (Group) Development Limited (hereinafter called “Renhe Group”) has been actively engaged in digital reform, thus transforming the traditional medicine enterprises through Internet thinking and creating a new pattern of healthcare industry chain; Renhe Group has successfully managed the cross-industry integration of traditional manufacturing enterprises with Internet companies.

Keywords: Digital Enablement; Digital Transformation; Innovation in China; Technological Disruption (search for similar items in EconPapers)
JEL-codes: O32 O33 (search for similar items in EconPapers)
Date: 2019
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