China’s Huangshan 168: “Internet Plus” Outdoor Adventure

Ning Zhou, Xiaoting Han, Tingting Hu and Chuanxian Han

Chapter 22 in Digital Enablement and Innovation in China:A Casebook, 2019, pp 159-163 from World Scientific Publishing Co. Pte. Ltd.

Abstract: Beijing Tourye Outdoors Culture Communication Co., Ltd. is a company dedicated to outdoor team building training, experiential training in real settings, outdoor training for youth, light adventure sports for entrepreneurs and products that help culture development through outdoor sports. “Huangshan 168” International Trekking Expedition Line is a major outdoor-adventure-themed program planned and designed by Tourye in 2015. With the rapid advancement of Internet technologies nowadays, Tourye utilized the strategy of “Internet Plus,” integrating digital technology with outdoor adventure programs and digitalizing line exploration, trek security, and camp site management. Effective use of mobile Internet technology made Tourye a pioneer among the ranks of leading Chinese outdoor adventure companies and created a new trend in outdoor digital management.

Keywords: Digital Enablement; Digital Transformation; Innovation in China; Technological Disruption (search for similar items in EconPapers)
JEL-codes: O32 O33 (search for similar items in EconPapers)
Date: 2019
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