Introduction to Health Care Marketing

Gamini Gunawardane

Chapter 1 in Modern Health Care Marketing, 2020, pp 3-19 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:Introduction and Plan of the BookHealth Care as a Key Component of the Service SectorTypes of Health Care Services Usually MarketedWho are the “Customers” in Health Care Marketing?Special Characteristics of Health Care Services Affecting Health Care MarketingPlan of the BookReferencesSuggested Additional Readings

Keywords: Health Care; Health Care Services; Health Care Marketing; Services Marketing (search for similar items in EconPapers)
JEL-codes: I10 (search for similar items in EconPapers)
Date: 2020
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