Health Care Marketing: Evolution and Modern Trends

Gamini Gunawardane

Chapter 2 in Modern Health Care Marketing, 2020, pp 21-40 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:Health Care Marketing as a Specialized Subfield of Services MarketingRecent Developments in Marketing ThoughtEvolution and Definition of Services MarketingEvolution and Definition of Health Care MarketingModern Trends and Practices in Health Care MarketingReferencesSuggested Additional Readings

Keywords: Health Care; Health Care Services; Health Care Marketing; Services Marketing (search for similar items in EconPapers)
JEL-codes: I10 (search for similar items in EconPapers)
Date: 2020
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.worldscientific.com/doi/pdf/10.1142/9789813279520_0002 (application/pdf)
https://www.worldscientific.com/doi/abs/10.1142/9789813279520_0002 (text/html)
Ebook Access is available upon purchase.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:wschap:9789813279520_0002

Ordering information: This item can be ordered from

Access Statistics for this chapter

More chapters in World Scientific Book Chapters from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().