Health Care Marketing Strategy Formulation Process

Gamini Gunawardane

Chapter 3 in Modern Health Care Marketing, 2020, pp 43-61 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:What is Health Care Marketing Strategy?What are the Strategies at Each Level of the Health Care Organization?Strategic Planning Process in the Health Care Organization I: Vision, Mission and ValuesStrategic Planning Process in the Health Care Organization II: Complete ProcessInformation Needed for Strategic PlanningFrom Formulating Health Care Marketing Strategy to ImplementationReferencesSuggested Additional Readings

Keywords: Health Care; Health Care Services; Health Care Marketing; Services Marketing (search for similar items in EconPapers)
JEL-codes: I10 (search for similar items in EconPapers)
Date: 2020
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