Health Care Market and Marketing Research

Gamini Gunawardane

Chapter 4 in Modern Health Care Marketing, 2020, pp 63-79 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:Market Research vs. Marketing Research in Health CareMarket Research: Overview of StepsUse of Secondary Data Sources for Health Care Market/Marketing ResearchPrimary Data Collection in Market/Marketing ResearchGuidelines for Managing Market/Marketing ResearchReferencesSuggested Additional Readings: Readings in Statistical Methods for Quantitative Market Research

Keywords: Health Care; Health Care Services; Health Care Marketing; Services Marketing (search for similar items in EconPapers)
JEL-codes: I10 (search for similar items in EconPapers)
Date: 2020
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