Employee Engagement and Internal Marketing in Health Care Marketing

Gamini Gunawardane

Chapter 11 in Modern Health Care Marketing, 2020, pp 311-338 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:What is Employee Engagement?Importance of Employee Engagement in Health Care MarketingManagement Practices to Promote Employee Engagement I: Selection, Development, and Retention of Customer-Oriented Service EmployeesManagement Practices to Promote Employee Engagement II: Internal MarketingManagement Practices to Promote Employee Engagement III: Health Care Employee Engagement MeasurementRole of Health Care Marketing in Employee Engagement and Internal MarketingConcept of Employee ExperienceReferencesSuggested Additional Readings

Keywords: Health Care; Health Care Services; Health Care Marketing; Services Marketing (search for similar items in EconPapers)
JEL-codes: I10 (search for similar items in EconPapers)
Date: 2020
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