Legal and Ethical Issues Affecting Health Care Marketing

Gamini Gunawardane

Chapter 13 in Modern Health Care Marketing, 2020, pp 359-407 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:Evolution of Legal and Ethical Environment in Health Care MarketingMedicare and Medicaid Marketing RegulationsHealth Care Marketing and Anti-Kickback StatutesTruth-in-Advertising Laws Applicable to Health Care MarketingHIPAA Laws Affecting Health Care MarketingRegulations Applicable to Digital Health Care MarketingHealth Care Marketing EthicsPrinciples and Tools for Analyzing Ethical Dilemmas in Health Care MarketingContracting in Health Care MarketingReferencesSuggested Additional Readings

Keywords: Health Care; Health Care Services; Health Care Marketing; Services Marketing (search for similar items in EconPapers)
JEL-codes: I10 (search for similar items in EconPapers)
Date: 2020
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.worldscientific.com/doi/pdf/10.1142/9789813279520_0013 (application/pdf)
https://www.worldscientific.com/doi/abs/10.1142/9789813279520_0013 (text/html)
Ebook Access is available upon purchase.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:wschap:9789813279520_0013

Ordering information: This item can be ordered from

Access Statistics for this chapter

More chapters in World Scientific Book Chapters from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().