Direct Health Care Marketing in Special Sectors: Physician Services, Hospital Services, Managed Care Products (HMOs and ACOs), Pharmaceuticals, and Public Health

Gamini Gunawardane

Chapter 14 in Modern Health Care Marketing, 2020, pp 411-462 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:What is Direct Marketing in Health Care?Direct Marketing of Physician ServicesMarketing Hospital ServicesMarketing Managed Care Plans/ServicesDirect Marketing by Pharmaceutical CompaniesPublic Health MarketingReferencesSuggested Additional Readings

Keywords: Health Care; Health Care Services; Health Care Marketing; Services Marketing (search for similar items in EconPapers)
JEL-codes: I10 (search for similar items in EconPapers)
Date: 2020
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