Entrepreneurship Within a Large Organization

Wesley B. Truitt
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Wesley B. Truitt: School of Public Policy, Pepperdine University, Malibu, California, USA

Chapter 18 in Creating Entrepreneurs:Making Miracles Happen, 2009, pp 343-363 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe following sections are included:INTRODUCTIONTwo Tasks for Big BusinessINNOVATIVE COMPANIESSuccess Example: General ElectricSuccess Example: Ocean Spray Cranberries IncManaging Innovation for GrowthFailure Example: The Old AT&T, 1984–2000Success/Failure Example: Northrop Grumman Transit Bus ProgramEntrepreneurship Lessons LearnedCONCLUSION

Keywords: Entrepreneurial Thinking; Social Entrepreneurs; Entrepreneurial Finance; Global Entrepreneurship (search for similar items in EconPapers)
Date: 2009
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