Build and Market the Plan and Planning Method

Bennet P Lientz
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Bennet P Lientz: UCLA Anderson School of Management, USA

Chapter 12 in Breakthrough Strategic IT and Process Planning, 2009, pp 275-299 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe following sections are included:IntroductionDefine the Future Vision of Processes and ITConsolidate the Planning TablesCreate Strategic Planning DatabasesBusiness Process DatabasesDatabases for Business Planning FactorsDatabases for IT ProjectsDatabases for IT Planning FactorsTables Related to Strategic PlanningDevelop and Document the PlanPositive and Negative MarketingSpecific Marketing ActivitiesMarketing before and at the start of planningMarketing during the planning effort to managementMarket the action items for resource allocationMarket the implementation of action itemsExamplesLessons LearnedPoliticsWhat to Do NextSummary

Keywords: Strategic IT Planning; Business Process Management; Strategic Resource Allocation (search for similar items in EconPapers)
Date: 2009
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