Before Pine and Dell: Mass Customization in Urban Design, Architecture, Linguistics, and Food

William Mitchell and Ryan Chin
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William Mitchell: MIT Design Lab, Massachusetts Institute of Technology, United States
Ryan Chin: MIT Design Lab, Massachusetts Institute of Technology, United States

Chapter 8 in Handbook of Research in Mass Customization and Personalization:(In 2 Volumes), 2009, pp 139-157 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractLong before B. Joseph Pine II established a viable economic strategy around the concept of Mass Customization, and Dell Computer's execution of a custom build-to-order strategy, combinatorial theory (configuring of modular components) and generative systems have been employed in biological systems, grammatical sentence structure in linguistics, and also in architectural and urban design. This paper will trace the conceptual roots of Mass Customization through the examination of historical precedents: (1) Design of cities via biological analogy (Aristotle); (2) Architectural form via grammatical analogy (Mitchell); (3) Precis des Lecons d'architecture (Durand); (4) Combinatorial Optimization (Newell, Simon); and (5) Culinary Arts. We will then discuss the limitations of such combinatorial methods and then lay out a conceptual framework for achieving high levels of customization using combinatorial methods. The work on the MIT Concept Car by the Smart Cities group of the MIT Media Lab will illustrate these principles.

Keywords: Mass Customization; Personalization; Engineer-to-Order; Open Innovation; User Co-Creation; Modularity; Platform Design; Customer Centricity (search for similar items in EconPapers)
Date: 2009
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