Modularity as a Base for Efficient Life Event Cycle Management

Florian Siems and Dominik Walcher
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Florian Siems: RWTH Aachen University, Business-to-Business Marketing Group, Aachen, Germany
Dominik Walcher: Product and Design Management, Salzburg University of Applied Sciences, Austria

Chapter 14 in Handbook of Research in Mass Customization and Personalization:(In 2 Volumes), 2009, pp 263-274 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractIn this paper the life event cycle is introduced, which can be seen as a customer oriented refinement of existing life cycle concepts. Based on the theory of traditional life cycle systems the life event cycle incorporates concepts of mass customization (i.e. modularity) in order to enable a long term relationship between companies and their customers. After depicting the basic structure of life cycles the function of the life event cycle as well as the application of mass customization principles will be illustrated, at which several practical examples will be given.

Keywords: Mass Customization; Personalization; Engineer-to-Order; Open Innovation; User Co-Creation; Modularity; Platform Design; Customer Centricity (search for similar items in EconPapers)
Date: 2009
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