Extreme Customization: Rapid Manufacturing Products that Enhance the Consumer

Christopher Tuck, Min-Huey Ong, Helen Wagner and Richard Hague
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Christopher Tuck: Rapid Manufacturing Research Group, Wolfson School of Mechanical and Manufacturing Engineering, Loughborough University, UK
Min-Huey Ong: Rapid Manufacturing Research Group, Wolfson School of Mechanical and Manufacturing Engineering, Loughborough University, UK
Helen Wagner: Rapid Manufacturing Research Group, Wolfson School of Mechanical and Manufacturing Engineering, Loughborough University, UK
Richard Hague: Rapid Manufacturing Research Group, Wolfson School of Mechanical and Manufacturing Engineering, Loughborough University, UK

Chapter 26 in Handbook of Research in Mass Customization and Personalization:(In 2 Volumes), 2009, pp 537-554 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractBody-fitting customized products are becoming an increasingly important area of research in terms of increasing a product's marketability and performance. Through the capture of simple scan data using Reverse Engineering techniques and the application of Rapid Manufacturing the production of bespoke components and products is possible, both technically and economically, due to the removal of labor and tooling from the manufacturing process. This paper provides a holistic view of the concept of personalized manufacturing, incorporating results from a global survey on the propensity for bodyfitting customization, specifically, on the customization of motorcycle seating. It outlines that the important geometry capture stage must capture the deformed geometry rather than simple body scan data for the customization to be effective. In addition the methods and issues associated with manufacturing personalized seating are explored and the service requirements for motorcycle seat consumers are identified, as well as providing a route to manufacture using wholly digital techniques.

Keywords: Mass Customization; Personalization; Engineer-to-Order; Open Innovation; User Co-Creation; Modularity; Platform Design; Customer Centricity (search for similar items in EconPapers)
Date: 2009
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