Introduction and Overview

Frank Piller and Mitchell Tseng
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Frank Piller: RWTH Aachen University, Germany
Mitchell Tseng: Hong Kong University of Science & Technology, Hong Kong

Chapter 30 in Handbook of Research in Mass Customization and Personalization:(In 2 Volumes), 2009, pp 591-600 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractContinuing the introduction and overview provided in Volume 1 of this handbook, this chapter provides a comprehensive overview of the research presented in this volume of the handbook.

Keywords: Mass Customization; Personalization; Engineer-to-Order; Open Innovation; User Co-Creation; Modularity; Platform Design; Customer Centricity (search for similar items in EconPapers)
Date: 2009
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