RFID Diffusion in Apparel Retail: How Consumer Interest and Knowledge Lead to Acceptance

Sanchit Tiwari and Suzanne Loker
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Sanchit Tiwari: Cornell University, United States
Suzanne Loker: Cornell University, United States

Chapter 39 in Handbook of Research in Mass Customization and Personalization:(In 2 Volumes), 2009, pp 749-770 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThis section will begin with a general state of mass customization approaches using body scanning and RFID technologies. Then, consumer interaction with these technologies will be explored by discussing selected research studies. Finally, the methods and results from the empirical study we conducted about consumer perceptions of body scanning and RFID technologies and applications will be presented and discussed.

Keywords: Mass Customization; Personalization; Engineer-to-Order; Open Innovation; User Co-Creation; Modularity; Platform Design; Customer Centricity (search for similar items in EconPapers)
Date: 2009
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