Discard “one size fits all” Labels! Proposal for New Size and Body Shape Labels to Achieve Mass Customization in the Apparel Industry

Marie-Eve Faust and Serge Carrier
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Marie-Eve Faust: Fashion Merchandising, School of Business Administration, Philadelphia University, USA
Serge Carrier: Ecole supérieure de mode de Montréal, Université du Québec a Montréal, Canada

Chapter 40 in Handbook of Research in Mass Customization and Personalization:(In 2 Volumes), 2009, pp 771-812 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThis research presented in this paper focused on choice, complexity and simplicity of customized size label. It attempts to answer questions such as: What is the meaning of customization in the apparel industry and how can size labelling be put to use? Do people expect more information from a size label? How can a new size labelling system better support order givers, manufacturers, retailers and consumers? In this paper the authors discussed the application and configuration system and rules sets, i.e.: How to substitute the one size fits all label without going into a pure customization (i.e. cut and sew to fit one individual) by building an integrated sales system. The proposed size labelling system should be an efficient tool for mass customization in the apparel industry.

Keywords: Mass Customization; Personalization; Engineer-to-Order; Open Innovation; User Co-Creation; Modularity; Platform Design; Customer Centricity (search for similar items in EconPapers)
Date: 2009
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