Mass Customization in the Ophthalmic Lens Industry: Progressive Addition Lenses for Your Visual Map

Begoña Mateo, Rosa Porcar-Seder, José Salvador Solaz, José David Garrido-Jaén, Juan Carlos Dürsteler, Antonia Giménez and Carmen Prieto
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Begoña Mateo: Institute of Biomechanics of Valencia, Polytechnic University of Valencia, Spain
Rosa Porcar-Seder: Institute of Biomechanics of Valencia, Polytechnic University of Valencia, Spain
José Salvador Solaz: Institute of Biomechanics of Valencia, Polytechnic University of Valencia, Spain
José David Garrido-Jaén: Institute of Biomechanics of Valencia, Polytechnic University of Valencia, Spain
Juan Carlos Dürsteler: Indústrias de Óptica, S.A. (INDO), Spain
Antonia Giménez: Indústrias de Óptica, S.A. (INDO), Spain
Carmen Prieto: Indústrias de Óptica, S.A. (INDO), Spain

Chapter 49 in Handbook of Research in Mass Customization and Personalization:(In 2 Volumes), 2009, pp 977-995 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe paper describes the Progressive Addition Lenses (PAL) personalization system obtained as a result of a joint R&D project conducted by Indústrias de Óptica, S.A. (INDO) and Institute of Biomechanics of Valencia (IBV). Traditionally, users have been asked to adapt to progressive lenses that are designed to fit an average wearer. INDO proposal is that a customized progressive lens that mimics the natural vision can be obtained by measuring the visual strategy of each individual user, defined as the coordination of eyes and head movements. The result is EyeMADE “made by your own eyes” and represents a major scientific advance and has positioned INDO at the head of the progressive lens field. The advantages of EyeMADE over conventional lenses are clear since it optimizes the visual comfort and allows for an easier adaptation process. A simple, robust and reliable system known as VisualMap DEVELOPER was developed in laboratory conditions to measure the visual strategy. Research showed that this simplified technique of measuring the visual strategy was equivalent to the more complex laboratory measurements. The individual visual strategy obtained with the VisualMap is then used by INDO to manufacture the personalized EyeMADE PAL using the latest ophthalmic lens technology using computer numerically controlled systems.

Keywords: Mass Customization; Personalization; Engineer-to-Order; Open Innovation; User Co-Creation; Modularity; Platform Design; Customer Centricity (search for similar items in EconPapers)
Date: 2009
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