Managing Technology and New Product Development

Dorothy A. Leonard
Additional contact information
Dorothy A. Leonard: Harvard Business School, USA

Chapter 1 in Managing Knowledge Assets, Creativity and Innovation, 2011, pp 3-9 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractAs recently as the 1980s, the development of new products was considered to be within the realm of engineering, with little attention to the manufacture or marketing of the engineering innovations until the engineers had completed their technical tasks. Moreover, in most organizations, managers were assumed to be capable of steering a corporation's development processes whether or not they understood the underlying technology. Functional excellence (research, engineering, manufacturing, marketing and sales) was considered adequate for competitive advantage…

Keywords: Innovation; Creativity; Knowledge; New Product Development; Implementation; Managing Knowledge; Intrapreneurship (search for similar items in EconPapers)
Date: 2011
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.worldscientific.com/doi/pdf/10.1142/9789814295505_0001 (application/pdf)
https://www.worldscientific.com/doi/abs/10.1142/9789814295505_0001 (text/html)
Ebook Access is available upon purchase.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:wschap:9789814295505_0001

Ordering information: This item can be ordered from

Access Statistics for this chapter

More chapters in World Scientific Book Chapters from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().