Alliance Clusters in Multimedia: Safety Net or Entanglement?

Benjamin Gomes-Cassares, Dorothy A. Leonard and D. B. Yoffie
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Dorothy A. Leonard: Harvard Business School, USA

Chapter 5 in Managing Knowledge Assets, Creativity and Innovation, 2011, pp 89-135 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe following sections are included:INTRODUCTIONTHE CONTEXT: NEW PRODUCTS FOR NEW MARKETSALLIANCE GROUPS AND PRODUCT DEVELOPMENTFROM MARKET IDENTIFICATION TO MARKET EXPERIMENTATIONCONCLUSIONNOTESREFERENCES

Keywords: Innovation; Creativity; Knowledge; New Product Development; Implementation; Managing Knowledge; Intrapreneurship (search for similar items in EconPapers)
Date: 2011
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