Putting Your Company's Whole Brain to Work

Dorothy A. Leonard and Susaan Straus
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Dorothy A. Leonard: Business Administration at the Harvard Business School in Boston, Massachusetts, USA

Chapter 12 in Managing Knowledge Assets, Creativity and Innovation, 2011, pp 287-299 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe following sections are included:We all have preferred habits of thought that influence how we make decisions and interact with othersIn a cognitively diverse environment, a message sent is not necessarily a message receivedTo innovate successfully, you must hire, work with, and promote people who are unlike you.Successful managers spend time getting members of diverse groups to acknowledge their differencesManaging the process of creative abrasion means making sure that everyone in the group is talking

Keywords: Innovation; Creativity; Knowledge; New Product Development; Implementation; Managing Knowledge; Intrapreneurship (search for similar items in EconPapers)
Date: 2011
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