Market Research in Product Development

Dorothy A. Leonard, K. Ichijo and I. Nonaka
Additional contact information
Dorothy A. Leonard: Harvard Business School, USA

Chapter 15 in Managing Knowledge Assets, Creativity and Innovation, 2011, pp 341-354 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe following sections are included:Limits of InquiryKnowledge from Nontraditional Market ResearchDeveloper/Designer as ObserverUser as ObserverDeveloper/Designer as UserA Final Caution (Caveat Lector)References

Keywords: Innovation; Creativity; Knowledge; New Product Development; Implementation; Managing Knowledge; Intrapreneurship (search for similar items in EconPapers)
Date: 2011
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.worldscientific.com/doi/pdf/10.1142/9789814295505_0015 (application/pdf)
https://www.worldscientific.com/doi/abs/10.1142/9789814295505_0015 (text/html)
Ebook Access is available upon purchase.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:wschap:9789814295505_0015

Ordering information: This item can be ordered from

Access Statistics for this chapter

More chapters in World Scientific Book Chapters from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().