Spark Innovation through Empathic Design

Dorothy A. Leonard and Jeffrey Rayport
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Dorothy A. Leonard: Business Administration at the Harvard Business School in Boston, Massachusetts, USA
Jeffrey Rayport: business administration at the Harvard Business School, USA

Chapter 16 in Managing Knowledge Assets, Creativity and Innovation, 2011, pp 355-369 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe following sections are included:Sometimes, customers are so accustomed to current conditions that they don't think to ask for a new solutionObservers saw people combining beepers and cell phones not to answer calls but to screen themEmpathic-design techniques can't replace market research; rather, they contribute to the flow of ideas that need further testingNissan designers were startled to see how many people were eating in trucks – not just drinks, but whole spaghetti dinnersPhotographs show spatial arrangements and details that may go unnoticed in the field

Keywords: Innovation; Creativity; Knowledge; New Product Development; Implementation; Managing Knowledge; Intrapreneurship (search for similar items in EconPapers)
Date: 2011
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