STUDY ON THE METHODS OF IDENTIFICATION AND JUDGEMENT FOR OPINION LEADERS IN PUBLIC OPINION

Liu Yijun, Tang Xijin and Gu Jifa
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Liu Yijun: Institute of Policy and Management, Chinese Academy of Sciences, Beijing 100190, China and Center for Interdisciplinary Studies of Natural and Social Sciences, Chinese Academy of Science, Beijing 100190, China
Tang Xijin: Academy of Mathematics and Systems Science, Chinese Academy of Sciences, Beijing 100190, China and Center for Interdisciplinary Studies of Natural and Social Sciences, Chinese Academy of Science, Beijing 100190, China
Gu Jifa: Academy of Mathematics and Systems Science, Chinese Academy of Sciences, Beijing 100190, China and Center for Interdisciplinary Studies of Natural and Social Sciences, Chinese Academy of Science, Beijing 100190, China

Chapter 32 in Managing Knowledge for Global and Collaborative Innovations, 2009, pp 413-420 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractDuring the process of opinion evolution, the individuals look for emotional support and depend on opinion leaders complying with "psychological balance" principle and "Emotional resonance" principle. That is the root cause of generation of opinion leaders. This paper adopts meta-synthetic approach (MSA) and social network analysis (SNA) to identify and judge the opinion leaders and master their behaviors and traces for further exploring the nature of opinion and then effectively controlling and guiding opinion.

Keywords: Management; Collaboration; Innovation; Knowledge Sharing (search for similar items in EconPapers)
Date: 2009
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