Mechanism of Leveraging Innovation Capability via Market Orientation and Related Elements

Qingrui Xu, Jin Chen, Yongyi Shou and Jingjiang Liu
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Qingrui Xu: Chinese Academy of Engineering, China
Jin Chen: Zhejiang University, China
Yongyi Shou: Zhejiang University, China
Jingjiang Liu: Zhejiang University, China

Chapter 9 in Leverage Innovation Capability:Application of Total Innovation Management in China's SMEs' Study, 2012, pp 169-186 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractInnovation capability is the key to sustained and rapid development of firms, especially for small and medium enterprises. There are many factors influencing enterprises’ innovation capability. From the perspective of market orientation, based on the lack of the research about the relationship between market orientation and innovation capability, according to the actual situation, this study explored how market orientation improved innovation capability in SMEs. The research findings about the mechanism of promoting innovation capability based on the market orientation culture and some related elements are as follows: core technology research, building business models, differentiation strategy and the effective use of user innovation. Then this research analyzes the fitting factors for the implementation of market orientation.

Keywords: Innovation Management; Innovation Capabilities; Small and Medium Sized Enterprises (search for similar items in EconPapers)
Date: 2012
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