CRUISE TOURISM

Adrian O Bull
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Adrian O Bull: Taiwan College of Hospitality and Tourism, Taiwan

Chapter 16 in Handbook of Tourism Economics:Analysis, New Applications and Case Studies, 2013, pp 339-359 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractCruising for leisure purposes, whether on the ocean, along coasts or rivers, has demonstrated consistent growth as a tourism activity. Cruising can be divided into a number of sub-markets, within which most supply is oligopolistic in nature, and concentration is increasing. Cruise lines pursue various strategies, but it is shown that pricing is not the most significant, as demand, cruise products and prices are amorphous. Unlike fixed-location tourism, cruising is a footloose product, where factor inputs may be sourced globally and cruise lines may have little connection with port destinations served on itineraries. Operationally, economies of scale, capacity and revenue management are important tools for operators, as vessel sizes increase and operational management and marketing become more sophisticated. The impacts on local and national economies are in many ways analogous to those of tourism in general.

Keywords: Accommodation and Tourism; China; Congestion and Tourism; Cost-Benefit Analysis of Tourism; Cruise Ship Tourism; Cultural and Heritage-Based Tourism; Demand for Touring; Economic Development and Tourism; Economic Impact Analysis of Tourism; Ecotourism; Educational Tourism; Environmental Conservation and Tourism; Ergodic Events and Tourism; Gambling and Tourism; Health and Tourism; India; Information Technology and Tourism; Infrastructure and Tourism; Inter-Industry Analysis of Tourism; International Tourism; Medical Tourism; National Parks and Tourism; Nature-Based Tourism; Pollution and Tourism; Protected Areas and Tourism; Public Finance and Tourism; Religious Tourism; Special Events and Tourism; Sustainable Tourism; Terrorism and Tourism; The Environment and Tourism; Theme Parks; Tourism; Tourism Economics; Tourism Industry; Tourism Satellite Accounts; Transport and Tourism; Travel; Travel Insurance; Vietnam (search for similar items in EconPapers)
Date: 2013
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