TOURISM DEVELOPMENT AT ZHANGJIAJIE, CHINA: KOREAN TOURISTS AND THEIR IMPACTS

Chao-zhi Zhang and Julie Jie Wen
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Chao-zhi Zhang: Sun Yat-sen University, China
Julie Jie Wen: University of Western Sydney, Australia

Chapter 31 in Handbook of Tourism Economics:Analysis, New Applications and Case Studies, 2013, pp 725-740 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractAn increase in the number of tourist arrivals is regarded as an important indicator of the development of a tourist site. At Wulingyuan, a World Heritage site in Hunan Province in China, rapid growth in the tourist arrivals from Korea has resulted in the so called ‘Korean Wave’. This chapter identifies the causes and impacts of this rapid increase in the number of inbound tourists and provides a generic model to enhance our understanding of this tourism growth. Korean arrivals have come to dominate tourist arrivals at Wulingyuan. Why? How did it occur? By using empirical data from surveys of local tourist practitioners, this chapter concludes that the initial, pull, and operating forces were generated by the market, but subsequently push and essential forces were supplied by the public sector in order to stimulate tourism growth from Korea. Inbound tourism in China needs to be initiated by market demand, but requires government support subsequently. The combination of market and government mechanisms jointly provides a model for inbound tourism marketing in China and possibly elsewhere.

Keywords: Accommodation and Tourism; China; Congestion and Tourism; Cost-Benefit Analysis of Tourism; Cruise Ship Tourism; Cultural and Heritage-Based Tourism; Demand for Touring; Economic Development and Tourism; Economic Impact Analysis of Tourism; Ecotourism; Educational Tourism; Environmental Conservation and Tourism; Ergodic Events and Tourism; Gambling and Tourism; Health and Tourism; India; Information Technology and Tourism; Infrastructure and Tourism; Inter-Industry Analysis of Tourism; International Tourism; Medical Tourism; National Parks and Tourism; Nature-Based Tourism; Pollution and Tourism; Protected Areas and Tourism; Public Finance and Tourism; Religious Tourism; Special Events and Tourism; Sustainable Tourism; Terrorism and Tourism; The Environment and Tourism; Theme Parks; Tourism; Tourism Economics; Tourism Industry; Tourism Satellite Accounts; Transport and Tourism; Travel; Travel Insurance; Vietnam (search for similar items in EconPapers)
Date: 2013
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