THE GLOBAL FOOD CONSUMER

Marcos Fava Neves
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Marcos Fava Neves: University of Sao Paulo, Brazil

Chapter 4 in The Future of Food Business:The Facts, The Impacts and The Acts, 2011, pp 15-25 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThere is a failure in the introduction of new products, for several reasons. Research done in the USA, with 11,000 products launched by 77 companies, discovered that only 56% of the products survived five years after they were introduced. It is interested to note how few companies that do not offer good service, do not care for consumers and ignore information and insights that consumers bring with them, manage to survive. However, such companies cannot survive in the long run. Why is it important to understand consumer behavior?…

Keywords: Food; Agribusiness; Sustainability; Food Chains; Strategic Planning; Innovation; Value Capture; Investments (search for similar items in EconPapers)
Date: 2011
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